Wake Up and Smell the Bacon—Literally

Love bacon? Is bacon one of the reasons for getting out of bed in the morning? Well then Oscar Mayer has the app for you.

The well-known purveyors of meat have come up with their own “appcessory”—a first for a food company. They’ve created a device that plugs into the headphone jack of an iPhone and emits the sound and smell of sizzling bacon.

Oscar Mayer won’t be selling the device alongside their delicious products in grocery stores, so the only way to get one is by filling out an application at wakeupandsmellthebacon.com. Oscar Mayer is giving away only a limited quantity of the bacon-scented mobile devices, but the corresponding app is available for free via the Apple App Store. Without the device, the app at least allows you to set an alarm to the sound of a sizzling pan.

“With nearly two million mentions of #bacon on Instagram, it seems people never get tired of bacon. That’s why our team decided to develop a device to give folks what they long for most,” said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer. “As the category leader, Oscar Mayer is thrilled to bring the first-ever, bacon-scented mobile device to market, giving bacon aficionados a new reason to welcome their morning alarm clocks.”

If you ever dreamed of the day when you could wake up to the smell of bacon every single morning, that day has finally come. See how it works below.


  1. Joel
    November 4, 2014

    Are you folks still working on a Magnet Flipper for the iPhone 6 Plus (5.5 inch)? If so, when will it be ready?

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